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Our aims are:
- Sincerity and devotion to the improvement of Men’s Health.
- Act with honesty and integrity in all of our activities and projects.
- Respond to to the needs of Men, their families and their local communities.
- Use our wisdom in applying technology.
- Innovation to assist Men in their everyday lives.
- Respect for the value added by teamwork and participation to life-long learning.
- Appreciation of the value of contributions by Friends, Partners and Sponsors.
- Responsibility and generosity in giving back to our Local Community.